A few years ago, I met Bonita Lim, head of Brown Rice Designs and the inspiration behind the NuoMi Shanghai label, through a friend’s introduction. Founded in 2006, NuoMi set out to help others through sustainable, eco-friendly, stylish fashion. At the time I was with TOMS Shoes, and eagerly exploring China’s teen fashion market.
Some amazing expeditions begin with a dream and inspiration. My journey began in jest. Three years into my job, I had managed to build a very successful business from scratch within a major mobile tech company and was knee-deep in starting up my second. It had been a transformational ride from boot-strap social entrepreneur to corporate manager jet-setting Asia and Europe in the name of product and profit.